the context:

The objective of this project was to create visually captivating and dynamic digital graphics to be displayed across various venues and platforms during the NBA All-Star Weekend 2025 to promote the “Foot Locker All-Star Experience” events. These graphics served as an essential part of the event's branding, helping to elevate the fan experience, highlight key athletes, brands, sponsors and celebrate the vibrancy of the NBA's most prestigious event and its participants. The graphics were showcased in arenas, on-screen displays, social media, interactive kiosks, and more, enhancing the overall atmosphere and engagement throughout the weekend.